Selected projects impacted by DEXWIN
We assist product teams in overcoming intricate product challenges
MyMTN App
Transitioned MTN Ghana's USSD functionality into a robust mobile app, increasing user convenience and satisfaction.
Active Users
User Growth
MTN Ghana, with the largest subscriber base in the country, realized that their services needed to be digitally transformed from USSDs to mobile apps to conform with global standards. This transformation was necessary because of the increasing importance of providing an improved user experience to increase customer satisfaction, conversion, and business bottom line.
MTN tasked Dexwin to spearhead this transformation. Dexwin armed themselves with data and set out to create an all-encompassing platform that was robust enough to serve millions of users. The success of the project is evident in the high reviews the app has received so far.
Saving Grains
Developed a hybrid solution for rural farmers in partnership with a German enterprise, driving over 500% user growth in Ghana.
Farmers Reached
Growth Rate
Saving Grains is a German business that aims to help African rural grain farmers and traders become large-scale professional traders. However, their non-tech savvy users faced difficulty in accessing credit and services due to the complexity of the solutions provided.
The mission was to develop a hybrid tech and brick and mortar solution that would simplify credit and service delivery for their users.
They worked on this solution with the rural aggregator and farmer in mind and managed to scale their business with more than 500% growth in users in Ghana. Currently, they are running a second pilot in Kenya.
MTN Pulse
Created a dynamic digital hub for youth engagement, blending entertainment, social media, and brand loyalty
Youth Engaged
Daily Sessions
MTN Ghana needed to cater to their youthful customer base to ensure brand longevity and growth.
MTN wanted to combine the colorful and exciting parts of life with value and affordability to appeal to the younger group. The solution was to build a platform that would offer unparalleled value to this customer segment.
The platform was designed with activities associated with the younger generation in mind, such as events, social media, and on-the-go entertainment.
MTN Hoods
Delivered a frictionless top-up experience, allowing customers to recharge in just a few taps.
Transactions/Day
Avg. Completion
MTN Ghana wanted to create a digital hub for youth engagement, blending entertainment, social media and brand identity
The project brought together elements of entertainment, social media, and MTN's brand identity to craft an immersive online environment that reflects the energy and creativity of young Ghanaians.
From interactive content and music integration to influencer-led campaigns and gamified experiences, the hub was designed to keep users engaged while reinforcing MTN's position as a brand that supports youth empowerment and digital innovation.
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