MTN Pulse

MTN Ghana needed to cater to their youthful customer base to ensure brand longevity and growth.

MTN wanted to combine the colorful and exciting parts of life with value and affordability to appeal to the younger group. The solution was to build a platform that would offer unparalleled value to this customer segment.

The platform was designed with activities associated with the younger generation in mind, such as events, social media, and on-the-go entertainment.